The box, designed with sleek packaging, contains directions for overall color or root touch-ups, with large pictures and print. Each color, he said, comes in multiple tones, ranging from copper to mahogany to ash to beige to gold, to name a few. Chases is a staunch believer, which is why his San Francisco and Menlo Park salons are stocked with it. “This is an emotional product.”Īlthough designed for one-color manes, Errett’s highlighted hair benefits from root touch-ups and lowlights with the product.
“This is not Zappos - you don’t like the shoes, you’re irritated with them, you put them in the box,” Errett said.
MADISON REED HAIR COLOR SKIN
To help customers pick the right hair color (the most difficult part of the process), the website has a series of questions to gauge the right color for the client’s skin tone, and offers assistance by e-mail or phone with certified licensed colorists.
About 15,000 boxes have been sold since the company quietly started shipping products in March. Unlike drugstore brands, it is used at the salons of Chases and New York celebrity hairstylist Sally Hershberger (both enlisted as company advisers), and is available online at for at-home do-it-yourselfers, business travelers too pressed for time to hit a salon, or even vacationers who spend weeks out of town. The line, named for her daughter, is made in Italy, offers 32 colors and is ammonia-free, paraben-free, PPD-free and resorcinol-free. That’s how a venture capitalist whose previous experience with ETrade and Zulily dipped a plastic-gloved finger into the beauty business, secured $16 million in funding, and started a new hair color company, Madison Reed.
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